The challenge
Crateway is a wholesale marketplace connecting 12,000 independent retailers with emerging brands across Europe. Its sales team does two jobs at once: signing brands to sell on the platform and activating retailers to buy from them. That means a lot of conversations — and a lot of data entry.
Reps estimated they spent more than a full day each week logging calls, updating stages and chasing missing fields. Managers ran pipeline reviews off data that was 58% complete at best, and new hires took almost five months to hit quota, largely because nobody could see what good looked like.
It also meant the team’s best knowledge lived in people’s heads. When a strong rep moved on, their brand relationships and hard-won talk tracks walked out the door with them.
The solution
Crateway rolled Veyro out to its entire go-to-market team in two weeks. The CRM agent listens across Gmail, Google Calendar, Aircall and WhatsApp Business, logs every touchpoint to the right record and fills in the fields reps used to skip — next step, decision maker, launch date, first-order size.
Veyro Copilot sits in each rep’s inbox and Slack, drafting follow-ups and meeting recaps they can send in one click. For managers, Playbooks codify what top performers actually do and coach new hires in the moment, rather than in a quarterly review.
Adoption was what leadership worried about most, so Crateway started with its skeptics. Within a week, the reps who had complained loudest about CRM hygiene were the ones demoing Copilot to their teammates — mostly because it cleared a month of overdue admin on day one.
My first month, Copilot basically sat next to me. It told me which brands to call, what they cared about and what our best rep would have said.
— Matteo Bianchi, Account Executive, Italy
The results
Crateway didn’t ask its team to work harder. It removed the work that wasn’t selling.
9 hours a week handed back to every rep
100% CRM field completeness, up from 58%, with zero manual data entry
31% faster ramp for new hires, from five months to under three and a half
18% more brands activated per rep, per quarter
With clean data in place, Crateway’s leadership now forecasts marketplace GMV and subscription revenue from the same model.
